Email marketing: how to boost sales and customer loyalty
Effective email marketing is a consistent approach to content, audience segmentation, deliverability analysis, and sales pipeline tracking.
Who is this course for?
Online store and startup owners
CMOs
Beginner marketers
Event organizers
What does this course offer?
Online classes
Live stream your course, view instructors' presentations, and ask questions in the chat.
Small groups
Classes are held in groups of no more than 10 people, so every student has a chance to ask a question.
Homework
Students complete assignments to put their knowledge into practice and receive detailed feedback from their instructors.
Main group chat
Exchange messages and get to know your instructors and fellow students.
Instructors' help
Instructors curate your classes and provide feedback. You can contact them regarding any organizational issues.
What will you get?
15 hours of classes
Gain the knowledge and experience of practicing instructors conveyed in simple language.
5 hours of practice
Polish your skills during classes and homework.
Communication and support
Meet other students and your instructors to ask questions — each group has its own chat.
Video lectures
Receive a link to class recordings that will be available to you throughout the year.
Employment assistance
We can recommend students who show excellent results to employers.
Certificate
Each student receives a certificate of successful course completion.
Learn the basics of email marketing
- Collect and segment your mailing list.
- Create targeted email campaigns with high open, click-through, and conversion rates.
- Conduct A/B tests.
- Prevent your emails from going to spam and analyze your campaigns' deliverability.
Course instructors
Delaney Henson
Email marketing automation expert and product manager at MailCo, a platform for real-time email personalization.
Philip Sanford
CMO at The Company, the largest manufacturer and supplier of roofing, waterproofing, and heat insulation materials.
Employees of world-class companies graduated from our course
FAQ
What is EmailCourse?
These are courses about all things digital marketing. We teach how to win new customers and analyze their behavior using various methods and communication channels.
We train experts who will be able to manage digital marketing processes in the company where they currently work or will work in the future. Our students can become digital marketing generalists, web analysts, content managers, contextual marketing specialists, social media marketing specialists, and more.
How is this course different from its alternatives?
We specialize in face-to-face education — not all schools run their classes offline.
Our instructors don't just teach theory but focus on its practical application, constantly refining their own skills to provide relevant and hands-on knowledge.
Why should you study with us?
We teach the most effective ways of working with useful tools, allowing you to get a high-paying job in the marketing field or take on more responsibility at the company where you currently work.
Each course has an instructor who provides support to students and answers their questions during and after the course.
All course materials and video recordings remain available to students throughout the year.
We help students who show great progress during the course and final test find a job.
We have an online library available to every student, containing digital marketing articles and videos, useful resources, blogs, and book recommendations.
Experience and reviews. Since 2013, we have had many face-to-face course sessions and satisfied students — numerous reviews of our course prove this.
How and when does the course take place?
You can take courses offline or online.
We run our classes outside of working hours (from 7 p.m. to 10 p.m on weekdays). Some courses are presented as intensive training sessions that take place on weekends from 10 a.m. to 7 p.m.
